ATTENTION SCORE
I want + Attention for Digital Advertising
Digital advertising should not be judged only by the number of impressions it delivers, but by its ability to earn Attention and generate results.
The Attention Problem
Out of every 12 impressions, only 5 actually earn real Attention.
DeliveredViewableAttention
Impressions delivered
What you bought
12/12
−42% lost before being seen
Viewable
Contact opportunity
7/12
−29% viewable but ignored
Earned Attention
Real contact with the user
5/12
The takeaway
58% of digital investment never captures Attention.
Attention Score
Is your company ready for the Attention era?
Take a quick diagnostic and receive a readiness Score, an analysis of your main gaps and tailored recommendations for the next steps.
- 3 to 5 minutes to answer
- Score from 0 to 100 and maturity level
- Radar across 5 strategic dimensions
- Recommendations at 30, 90 and 180 days
72Attention Ready