Attention Technologies
Different ways to measure and activate Attention
Attention technologies can rely on exposure data, eye-tracking, predictive models, context and behaviour signals, media quality and campaign outcomes. The choice depends on the goal the company wants to achieve.
Attention marketplace + measurement and optimisation in publisher environments
Time & Attention management platform for publishers and advertisers, focused on measurement, optimisation and monetisation.
Predictive omnichannel media-quality score (AU)
AU metric, a 0-to-100 score representing the probability of a media opportunity generating Attention and impact.
Eye-tracking + predictive Attention models
Proprietary eye-tracking technology and Attention models to estimate whether an ad was actually looked at and for how long.
Comparison table
A quick read of the differences between the three solutions.
| Dimension | | | |
|---|---|---|---|
| Main approach | Attention marketplace + measurement and optimisation in publisher environments | Predictive omnichannel media-quality score (AU) | Eye-tracking + predictive Attention models |
| Methodology | Real-Time measurement | Panel | Panel |
| Price | Free (included in the media products) | High | High |
| Media measurement | Yes | Yes | Yes |
| Creative testing | Partial | Limited | Specialisation |
| Programmatic activation | Yes | Yes, via DSPs | Yes, attention bidding |
| In-flight optimisation | Yes | Yes | Partial |
| Usage profile | Measurement + activation + monetisation | Planning, buying and programmatic optimisation | Eye-tracking, creative and cross-media |
| Best fit | Companies that want to measure, activate or buy ad opportunities based on quality, exposure and Attention signals in digital environments. | Advertisers and agencies looking for a consistent, comparable media-quality metric usable in planning, buying and omnichannel optimisation. | Companies that want to understand not only placement quality but also the ability of the creative to capture and hold Attention. |
- Main approach
- Attention marketplace + measurement and optimisation in publisher environments
- Methodology
- Real-Time measurement
- Price
- Free (included in the media products)
- Media measurement
- Yes
- Creative testing
- Partial
- Programmatic activation
- Yes
- In-flight optimisation
- Yes
- Usage profile
- Measurement + activation + monetisation
- Best fit
- Companies that want to measure, activate or buy ad opportunities based on quality, exposure and Attention signals in digital environments.
- Main approach
- Predictive omnichannel media-quality score (AU)
- Methodology
- Panel
- Price
- High
- Media measurement
- Yes
- Creative testing
- Limited
- Programmatic activation
- Yes, via DSPs
- In-flight optimisation
- Yes
- Usage profile
- Planning, buying and programmatic optimisation
- Best fit
- Advertisers and agencies looking for a consistent, comparable media-quality metric usable in planning, buying and omnichannel optimisation.
- Main approach
- Eye-tracking + predictive Attention models
- Methodology
- Panel
- Price
- High
- Media measurement
- Yes
- Creative testing
- Specialisation
- Programmatic activation
- Yes, attention bidding
- In-flight optimisation
- Partial
- Usage profile
- Eye-tracking, creative and cross-media
- Best fit
- Companies that want to understand not only placement quality but also the ability of the creative to capture and hold Attention.
Features, integrations and commercial terms may evolve. The selection of a solution should be confirmed directly with each vendor.
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